Lose 20 lbs in 90 Days

Sound Familiar?

You never wanted to change what you ate. You just wanted to lose the weight.

But the weight wasn’t coming off. So you started looking for answers.

Calorie counting. Intermittent fasting. The gym. Personal trainers. Fitness apps. Clean eating.

Some of it worked. For a while.

Until a big week at work hit. Or the family came to visit. Or the diary filled up with back-to-back dinners and the whole thing fell apart.

And you found yourself back at the beginning. Again.

You’ve never once followed a plan that started with you.

Instead, you’ve stitched together advice from people who have never met you, know nothing about your life, and have no idea what you actually enjoy eating.

That’s why none of it ever lasted. And that’s not the only reason.

Why Nothing’s Worked.

You’ve Been Following A Stranger’s Diet.

When everyone at the table orders dessert - you either join them and feel guilty or say no and feel deprived.

When you say no to Friday night with your friends to stick to the plan - and end up alone on the couch eating chocolate anyway.

Or when the annual European holiday comes around, and suddenly you’re wondering how to enjoy two weeks away without undoing everything you’ve worked for.

Because the answer was never to avoid your life. It was to solve the problems making your weight loss hard.

Lost 14 lbs

"I spent years restarting my diet every Monday and falling off track by Friday. Chris helped me stop yo-yo dieting and healed my relationship with food. At 37 my body looks better than it did in my 20s."

Mary · Hedge Fund Executive · 37

Lost 25 lbs while travelling

"Never thought I could lose weight while travelling, but working with Chris showed me it is possible. We focused on what actually matters: food and making smarter decisions."

James · CEO · 40

Exercise Makes Your Weight Loss Harder.

Exercise is not a prerequisite for weight loss. It’s the thing that takes the most time, delivers the smallest result.

But to make matters worse, exercise spikes your hunger when you’re trying to eat less.

You drag yourself to a spin class you hate. You feel productive.

And then you spend the next three hours starving - and eat more than you burned.

Your goal and your strategy have been working directly against each other.

Exercise is just making your weight loss harder.

And it’s not the only thing.

Lost 48 lbs

"I never thought I could lose 48 pounds without exercise. Now I have more energy and time to spend with my kids. Chris showed up for me every day and pushed me through on the hard days."

Rick · Director · 41

Lost 10 lbs

"When I started working with Chris I was burnt out and exhausted. A newborn who wasn’t sleeping, everything going on at work, and I was still trying to exercise on top of it all. Chris removed the things that weren’t required, gave me time back, and helped me focus on what actually mattered. Now I can see my abs again."

Eric · CEO · 43

The Journey Is Harder Than Anyone Will Admit.

Before and after photos look sexy. The journey is anything but.

There will be days you get home late and all you want is wine. Days the scales won’t move. Days you think, “Screw it. I’m having pizza. I’ll start again Monday.”

Knowing what to do was never the hard part. Doing it on the days you don’t want to was.

Those are the days every plan falls apart, because there’s nobody there to help you push through on the hard days.

That’s how one bad day becomes one bad week. And years of starting again.

Lost 26 lbs

"I was eating healthy but still couldn’t lose weight, and I had no idea why. Chris pinpointed exactly what was holding me back, and I finally lost the weight I’d been trying to shift for 10 years. And I still get my morning croissant."

Paula · Director · 58

Lost 18 lbs and built muscle

"I could never lose the last few kilos of my belly until Chris showed me what I was doing wrong. His support every day really helped me push through when I would normally fall off track."

Matthew · Founder · 42

The Lose It For Good Method.

I’ll Remove Everything You Don’t Need.

I identify everything you’re doing that isn’t actually required for weight loss. And we remove it.

The gym sessions you feel guilty about missing. The 10,000 steps you can’t find time for. Tracking every calorie, which feels like another job.

Now losing weight starts to feel easy.

I’ll Build A Plan Around Your Life.

I identify every situation in your life that’s making staying on track hard for you. And I build a solution around every single one of them.

Parents visiting for the weekend. A two-week work trip. A catered office lunch. A cycle that makes hunger unmanageable. An evening snacking habit that undoes the day.

Now you’re losing weight without putting your life on hold.

I’m In Your Corner Every Day.

I’m in your corner every single day.

Checking in on the days it all feels too hard.

Adjusting and problem-solving on the weeks the scales won’t move.

Believing in you on the days you don’t believe in yourself. When you feel like throwing in the towel and starting again Monday.

This is where most programmes end. It’s where ours begins.

Now you’re not quitting on the hard days, you’re pushing through and losing weight daily.

I spent 12 years in corporate.

I'm Chris, originally from Perth Australia, I'm 38 years old

I spent 12 years in corporate, Deloitte Sydney to Director level in London by 35

While my career was taking off so was my weight. I gained 28 lbs

I remember thinking, what happened to me. That is not me, this ends now

A few months ago I injured my back and still got leaner than I'd been in years

I believe strongly in Jesus and God, and that problems are gifts that help us grow

For years I tried different diets. Nothing ever lasted

I help corporate professionals 35+ lose 20 lbs in 90 days

I believe you were never the problem. You just wanted to lose weight

I believe the life you want is your responsibility to build, but not alone

I once spent 18 months eating nothing but raw fruit. And now I'm a weight-loss coach

Client message: down from a UK size 16 to a 12 after 15 years

I'm proud of the career I've built and the people I've helped along the way

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Deloitte Sydney to Director level in London.

I know that life. The late calls. The client dinners. The business trips. The way your own needs become the last thing on the list.

I gained 28 lbs living it. Then I saw a photo of myself in Hawaii on my birthday and barely recognised myself.

That moment changed everything.

I realised I didn’t need more discipline. I needed an approach that worked around my life, not the other way around.

That’s why I built CXOFIT.

Most coaches believe in the plan. I believe in you.

Not the perfectly consistent version of you. The real version who has a hard week, falls off track, and needs someone in their corner.

That’s what I do. Every single day.

Because the weight isn’t the real problem. Losing faith in yourself is.

FAQ

What if I love exercise?

Keep doing it. What we remove is exercise as a requirement for weight loss. If moving your body brings you joy, that does not change. The methodology works either way - exercise becomes something you do for your wellbeing, not to earn your food.

How is this different from a nutritionist or personal trainer?

A nutritionist gives you a plan. A personal trainer gives you a workout. Neither of them is in your corner every day solving the specific problems your life throws at the plan. That is the difference.

How much does it cost?

It depends on how much weight you want to lose and how much support you’ll need along the way.

As a guide, most clients invest around $115 per week ($500 per month).

On our free strategy call, you’ll get a clear price with absolutely no obligation to move forward.

And if most of my clients couldn’t afford it, I wouldn’t be in business. 😉

Lose 20 Lbs In 90 Days